R. Twining and Company Limited Assignment Example | Topics and Well Written Essays - 750 words - 1

R. Twining and Company Limited - Assignment Example These may be seen as primary areas for Twining’s to focus on in the development of a future marketing strategy. Unilever’s second tea brand â€Å"Lipton† has had considerable success in marketing its range of products including iced teas at a relatively young market segment. This may be seen as an area further development. Changing consumer demands have seen a need for producers to change product portfolios in recent years. In general the customer may be seen as looking for healthier option moving away from instant tea and toward alternatives such as green and fruit teas (Parsons and MacLaran, 2009) In general customers may be segmented by type of product consumed and by demographic considerations, such as age (Kotler et al 2009). Key customer product segments include general black tea, healthier options such as green and fruit teas and alternatives to traditional products such as iced teas. While the power of the supplier may be seen as relatively low, given the commodity nature of the product (Porter, 2004). The major problem for producers such as Twining’s is that suppliers in recent years have suffered from several years of poor harvests (OECD, 2009, 2010). As such, overall production has fallen and thus an overall rise in prices has been felt in the market. Further distribution takes place in the restaurant and catering sector, Twinings may seek to develop a competitive advantage here marketing their teas and alternatives as a premium product suited to the distribution channel In summary, the external macro environment in which the tea industry operates in may be seen as generally stable with almost static sales volumes and a number of key growth areas. While the market is generally stable, this is the possibility of further rising costs due to environmental concerns in the come seasons (OECD, 2009,

Outline the key effects of immigration on developed countries and Essay

Outline the key effects of immigration on developed countries and discuss whether the benefits outweigh the disadvantages - Essay Example It contribute to the immigrants better opportunities, better chances to fulfill their aims and objectives, and a better way of life    The living standard of people in the country, is indicated by using the real income per capital and real consumption by capital and also more foreign income is being generated..  The social and cultural aspects of the people are also a main factor to be considering these reduce the cost of labor market in the country and enough business establishments in the country.  Ã‚  Immigrants filling up those jobs reduce the work of consumers, producers and results in increased economic welfare.  The goods produced by the energy of immigrant workers can also contribute additional income as the goods can be sold at lower price.  The cost of market in a country reduces due to a increased number of people in the country. This helps the country lower the labor cost as a result of the people willing to work for the lower wages than the citizen. The creating of business in the country increases as a result of different people set to establish different businesses. The country increases the number of businesses established, and this in turn increases the options among the consumers due to a larger market. The population size increases the number of skilled laborers and hence positively influences productivity which changes the economic differences such as investment and trade. In essence immigrants  increase to the diversity of a society. People these days are leaving poor countries to change their way of living. One of the reasons is that these emigrants need to work to get money for their families. These emigrants some of them are from the poor countries and being ignored from their governments. These kinds of workers benefit the countries a lot and help them gain more profit. However, immigrants may dominate the work force and occupy more prominent positions than the